MBA Master Class: Mobilising traditional & digital medias for communication

This opportunity will give you an insight into the organisation of our programme as well as provide you an excellent opportunity to exchange with our active participants and faculty.

THE MASTER CLASS: Mobilising traditional & digital medias for communication

Courses and Purposes:

This seminar-workshop offers a practical tool to better administer the current converging media coverage of a brand's or organization's discourse. Our goal is to enable you to consistently and effectively mobilise the entire set of your traditional and digital media platforms in order to build a strong brand. In an age of media platforms' exponential multiplication, this module presents in a synthetic and operational way a tool enabling the brand to administer those platforms, both traditional and digital, in a convergent way:

• Understanding the various strata of a brand's discourse in a pragmatic way and take it into account.
• Fully acknowledge the strategic consequences of the current media transformation.
• Define an operational tool enabling the construction of a brand discourse both integrated and converging through multiple media platforms.
• Apply this tool in the context of your organization.

In the end, the brand will be able to make better choices and especially exploit platforms with more strength and accuracy, while also avoiding scattering and budget waste. Whether it is in B to B or in B to C.

About Patrick BEAUDUIN

Born in Congo, Patrick discovered Europe through Belgium at the age of 7. After a Master’s degree (thesis on Francophone comic books) and a certificate in Journalism and Social Communication, he left in 1978 to do his civil service in Niger. For 3 years, he taught African literature to students, future teachers. Back on the old continent in 1980, he made his advertising classes in the NCK, Euro RSCG and TBWA networks before founding his own agency in Brussels in 1989: Kadratura.
Patrick arrived in Canada more than 20 years ago, bringing with him his passion for creative advertising, when he was hired as Executive Vice President and Chief Creative Officer at BCP, then to Cossette in 1996 as Chief Convergent Creative Office. From 1995 to 2000, he was President of the Mondial de la Publicité Francophone.
From 2010 to 2013, at Radio-Canada, he was General Manager, in charge of the redesign of its radio station.
Since 2014, Patrick is a consultant in communication strategy as well as a lecturer / trainer. For 14 years, he has been teaching ‘History of Consumer and Advertising’ at HEC Montréal, of which he is one of the founders.
In addition, Patrick has always been involved in many humanitarian causes.

(Free Entry – Limited Places Available)